There are many companies that are still using the traditional form of marketing. They consider printing brochures, flyers and newspaper prints to attract locals towards their products and services. However, we all know printing is not an easy task and single mistake can become the cause of losing a lot of customers.
This is the reason that companies are often very picky and strategic when it comes to printing and they find it hard to trust any printing press because they think the experts cannot understand what they are looking for. In this situation printing your own marketing material is the best solution that you have. You can buy a brand new multifunction printer or it will be easier financially to rent or lease them, see more info on this website.
However, there are many experts that are confused about how they will be able to make the process work. Here we have the complete step by step guideline that will help you understand how you can print your own marketing material. Make sure that you pay attention to get the process completed.
See Article About Promoting your rock band using printed materials.
Design the logo
First, you will have to start with the designing process. It is important that you have an interesting logo for the company that will help attract the customers. As well as your logo will help your customers remember your brand for a long time. You have to assure that your logo is on all the printing material and to make it possible, it should be attractive and creative. Take as much time as you need but the end product should be high-quality and attention-grabbing. It should enhance the personality of your overall business. See This Article in Sydney Morning Herald About Logo Design.
Select your typeface
It is important that you wisely select the typeface of the printing material. There are several types of typefaces available and most of the companies like to select the one that is artistic and interesting. It is important that the typeface you selected is fun and interesting.
It should be playful in a manner that it would make the customers want to read the message that you are trying to convey through your brand.
The best thing is that you can easily mix two or more typefaces to make it look more interesting. Make sure that the typeface you are selecting is easy to read and understand otherwise most of the customers will avoid reading what you have in store for them.
Adjusting the font face
It is important that you fine-tune the typeface that you have selected for the purpose of marketing material.
First, you will have to adjust the size of the typeface and the font properly to assure that it is readable.
Make sure that you bold or underline all the important words and messages in the marketing material. It will help your customer quickly understand what you have without reading the entire document.
Your marketing material should be printed in such a way that it should save the time of your customers. They should not feel like they are wasting their time by reading what you have delivered.
Select the Right Copying and Printing Equipment
One of the most important things that you have to consider is the selection of the perfect printer for the printing job. Most companies that people work for have printers in their workplace, however, the quality of the printer might not be good enough for printing colorful brochures and pamphlets or let alone big posters. If you will not have the right printer, chances are you will not be able to get the results that you wanted in the first place. There is a huge variety of printers available in the market and selection of the best one can be tough. Here we have the two most popular and reliable printers that you can consider having for printing your marketing materials.
1- OKI ES8473 COLOUR MULTIFUNCTION LASER PRINTER
This bulky printer is designed for office use. It has fast copying and printing speed that makes it a reliable option for the huge company tasks. More likely you won’t have the budget to purchase one of this. We included it on the list because it is popular amongst office environment and where you work during the day might have one. Even if it is being used for office purposes, the colour quality of the printed output is impressive. It will be very good for your printed marketing materials. It uses Color CIS for it’s scanning and uses Digital 4 LED Full-color Electrophotographic for it’s Printing Method. One of the biggest attraction of this product is it’s low running cost. It is very easy to use and attractive. If you have one in your office, you just have to take advantage of it. Other Colour Multifunction Printers that uses LED technology for printing is BROTHER MFC-9340CDW.
2- FUJI XEROX ApeosPort VI C7771 Series
This is another big office printer. They are not just used in private businesses settings, you can also get hold of them in public places, like local council libraries, university libraries and TAFE colleges libraries. This type of machines will allow you to output a high image print quality. It will be perfect for promotional materials that you have in mind. These printing machines are mainly designed for you to organize your work properly with it’s smart work technology. You will be able to manage everything efficiently with it’s easy to use interface. You will surely enjoy using the device once you got your hands on it. It will allow you to accomplish a lot in the limited time you have. The best thing about this product is that its overall security has been enhanced that will help reduce the number of mistakes you might do during the printing process. See similar type of high image print quality big printers: CANON imageRUNNER ADVANCE C5500i II Series | C5540i II / C5550i II / C5560i II.
Make sure that you compare the rates and usability of both printers before you select the one. Make sure to invest in the product that will make your marketing requirements properly and will give you the results that you have been looking for. do not pick just any printer until you know the features and services you will get from it.
As mentioned in the beginning you can find the Best Colour Printers and Photocopiers with this supplier in Sydney Australia: http://www.copysmart.com.au
CopySmart | Photocopiers Sydney | Xerox Copier | Office Printer Sale
Unit 11/101 Kurrajong Avenue, Mount Druitt NSW 2770
1300 267 976
Choose the right colours
Once everything has been managed, you have to select the colours of the printing material. Remember that colours play a very important role in the visibility of the material. With images try to select dark blue or brown as the background colours of the page and black for the colours of the text. Make sure to use contrasting colours. If the colours are not contrasting, No one will be able to read what you have written. Also make sure that the contrasting colours you are using are interesting and attractive. They should not be irritating to the eye, yet they should be unique and interesting.
Once everything is managed you have to start the printing process. Make sure that you print a single flyer in the beginning and analyze it. There might be some mistakes or room for improvement. Make sure that you remove all the errors and improve the material if it is needed.
You should not print the entire batch until you are sure that it is perfect. Make sure that you manage everything perfectly because that is the only way you can get the best results.